Novo Solutions MD launched a new anti-aging skincare range that contains a patent-pending complex called NovoSerum, derived from an unusual ingredient — purified human umbilical cord serum. The skincare range includes a cleanser, exfoliant, face serum, eye serum, moisturizing cream, and a moisturizer with SPF. The line is packaged in sleek, copper colored airless bottles and jars.

NovoSerum complex doesn’t contain stem cells, which are considered controversial by some. It contains human growth factors, 350 molecules, proteins, cell signalers, nutrients, peptides and vitamins.

According to the company, NovoSerum complex has been clinically proven to stop, slow and reverse skin damage in 30 days. Research backs up its claims. There was a double blind clinical study conducted by Northwestern University. Additional clinically proven results include the reduction of wrinkles, fine lines, pores and spots, as well as an increase in the skin’s texture and moisture level.

Novo Solutions and NovoSerum were created and formulated by Al Needleman, vice president of research and product development / chief science officer. Novo Solutions MD.

“Ten years ago I began research on a system for reversing age-related damage to the skin using complex formulas containing human umbilical cord serum. This exclusive stimulus is filled with natural peptides, nutrients, and growth factors to immediately jumpstart cell activity upon application, providing clinically proven skin rejuvenation,” explains Needleman.

Needleman adds, “This technology and consistent results appreciated by thousands of product users around the world places Novo Solutions MD years ahead of the cosmetic industry in the development and distribution of effective anti-aging skin care for the face and body.”